Hello Folks, G’day…

These days, Social Media is a technological development which has altered our lives. People are using Facebook, Twitter, Google plus and other social media tools every moment and every day. Using Social Network has become an important habit because Social Network allows us to easily connect with friends, communicate with friends, watch information and news, and share funny stuff for us. Because of that, there are more companies are starting to implement Social Medias for attracting customers and readers, in order to enhance business brand to be stronger, create huge market, and earn more money. On the other hand, companies also use Social Networking for increasing their staff morale, and gaining more expertise and resource of enterprise, and creating great communicated and working environment among employees. Social Networks are being used by more and more companies to enhance collaboration both internally and externally.

This week, my team mates and I’d like to talk about what the objectives, and how Social Networks could assist achievements for OB (Origami Bear).  One of the important processes where a Social Network could assist OB in achieving is creating a great environment for staff by using the internal wiki page. Internal wiki page is able to be an E-learning platform which allows organisation to increase their working effect, save much money on paper work, and reduce much time for travelling because TIME IS MONEY. Employees are able to easily share their knowledge, and collaborate for build a huge knowledge database. E-learning is able to be a great platform for training new employees as well. On Using Wikis for Learning and Collaboration, Connie described many benefits of using the wiki to be an E-learning platform. One of advantages is that employees are able to collaborate wiki page together for building a huge knowledge database by sharing their experience. This method allows employees to easily find solution to problems. Saving money is another aspect for implementing wiki platform. Companies are able to reduce much cost of printing papers, cost of employ tutors. Employees can simply catch the resources on the internal wiki platform. Consequently, wiki page as E-learning platform is exactly able to bring many advantages for organisations.

Social networking sites of OB


Using Social Networking to help work to be more effective, and save much money

Saving money and reducing cost is the feature for Social network strategies that OB could employ to achieve their objectives by using SaaS (Software as a Service). According to Wikipedia, SaaS is a software delivery model in which software and associated data are centrally hosted on the cloud. SaaS is typically accessed by users using a thin client via a web browser. Because of influence of online social networks, there are numerous SaaS provide online features to allow their user to able to collaborate and share information on the Cloud. Google Drive and DropBox are the examples. Those software provide space to allow user to easily manage their projects and documents online. People are able to share their documents, and collaborate via Google Drive and DropBox as well. Using this method is not only able to make employees to be more effectively do their projects, but also can help company save much money.

Checking those two related Posts, you can know more about Social Network for Origami Bear

Wiki Software


Further reading

Hello Folks, G’day…

In the previous post, I mentioned the strategies of blogging and miro-blogging for OB (Origami Bear). I hope that had enough information for everyone.  This week, my team mates and I’d like to describe how OB will be more successful by using the wiki, and what the strategies which OB would be implemented on the wiki.

According to Wikipedia, the name of Wikipedia is a portmanteau of the words wiki (wee kee wee kee) which means “quick” from the Hawaiian word and encyclopedia. Wikipedia is a multilingual, web-based, free-content and openly editable encyclopedia platform which allows everyone to create, collaborate and modify the page.

In Benefits and Risks of Enterprise 2.0 this post, I revealed an example of British Telecom (BT) Company which has an internal website that calls BTpedia. BTpedia allows employees of BT to collaborate with other workers, and edit their experience for sharing to other workers. BTpedia is not only allows all employees to have a good communication with others, but also many employees learned lots of knowledge via it.

  • By 2009, at least 50 percent of organizations will use wikis as important work collaboration tools — will you be in that number? – Brad Kenney | IndustryWeek

How company implement a successful corporate wiki?

There are seven strategies for implementing wiki from  Brad Kenney‘s article

  • Integrate the wiki as one of several important tools in an organization’s IT collaboration architecture.
  • Understand the wiki “rules of conduct” and ensure they are monitored and enforced.
  • Optimize the use of wikis for collaborative knowledge creation across geographically dispersed employees, and for crossing divisional or functional boundaries, in order to gain insights from people not previously connected.
  • Assign a champion to each wiki and have that champion observe contributions that people make to the wiki; the champion will help foster employees who adopt the important “shaper” role within the wiki.
  • Recognize that the most difficult barrier to cross in sustaining a wiki is convincing people to edit others’ work; organizations should ask their champion and managers to help with this.
  • Recognize that a significant value of wikis comes from embedding small software programs into the wiki that structure repetitive behavior. Some include organizing meeting minutes, rolling up project status or scheduling meetings. Ask wiki participants to keep watching for repetitive activity to evolve and enhance wiki technology.
  • Understand wikis are best used in work cultures that encourage collaboration. Without an appropriate fit with the workplace culture, wiki technology will be of limited value in sharing knowledge, ideas and practices.

Great, if you still stay with me, you must know lots of information about implementing Wiki for organisations.

NOW, I will start to talk about the wiki strategies for OB

OB (Origami Bear) is an independent game development studio with upcoming projects to be released in future. Although OB hasn’t implement wiki to be a tool now, OB believe they will implement wiki in the future because implementing wiki is able to offer the greater relationship between company itself and customers, and a useful method to employee of OB for dealing the project, and sharing knowledge among others. The strategy which I will describe is that OB will through effective integration of blog and wiki, and links to other resources, and will effectively be integrated, in order to emphasise on the organisation and development of the outputs of different results. Also, wiki is able to be a e-learning platform for the internal employees.

Combination of wiki and blogging

Wiki and blog are the great tools. Consequently, if these two tools combine together, that will be a bloody effective weapon for organisations. Customers and reader are able to visit many pages by using the links and references to other resources. This method also allows customers and readers to have more information and further reading. In addition, the effective integration allows OB to have more emphasises on itself and development of the outputs of different results.

To be a E-learning platform for staff

There are many advantages of using wiki to be an e-learning platform. Staffs are able to easily alter their content, and search learning sources, they are also able to fit their experience to quickly meet personal learning goals and navigate the content. Another benefit is that is that this platform is able to reduce the costs of paper and travelling fees. Employees are able to save much money by using this platform. Also, staffs are able to easily have community with others.

However, implementing wiki is able to provide many benefits for OB, because wiki is a great platform for collaboration and collaborative knowledge creation.

Check these two related Posts, you can know more about Wiki for Origami Bear



Seven Strategies for Implementing a Successful Corporate Wiki

Using Wikis for Learning and Collaboration

Hello Folks, G’day…

  • About

After folding many sheets of paper into many bears, we decided that enough was enough! No more paper cuts, time to make games!

  • Company Overview

We are an independent video game studio.

Today, I would like to introduce the blogging and micro-blogging strategy of our chosen company. OB (Origami Bear) is an independent game development studio with upcoming projects to be released in future.

OB has been using micro-blogging with Facebook and Twitterto update on its progress, in order to build a great relationship with followers and customers. As everybody knows, doing business is willing to have the long-term relationship with customers rather than the short-term. Consequently, having a great relationship allows the collaboration between company and customer to be longer. Also, using micro-blogging allow OB to easily share information and, communicate with customers, and make news via blogging.

So, What are the strategies OB implement?

Frequently updating

Frequently updating is one of factors that is able to attract more followers and customers, and they will be charmed to visit the blog again. In order to be a successful company, OB frequently updates and shares its information, and make news on Facebook and Twitter. This factor influence customers and followers to clearly and easily browse the information and news on those two micro-blogging.


Communication is the main factor for building a great relationship with customers. In order have good platform of communication between OB and customers, OB uses Facebook and Twitter to communicate with customers and follows. Also, the general PR of OB is working on answering questions and concerns, and talking to customers and other reps via blogging.  As a result, using blogging allows OB to easily communicate with customers.

There is the small business blogging map below:


Check these two related Posts, you can know more about Origami Bear


Hello Folks, G’day…

This week topic I would like to talk about how ROI can be calculated for Enterprise 2.0 projects.

First of all >>>What is ROI?

Return On Investment (ROI) refers to the value returned by investment. It express how much profitable value is able to obtain for the cost of betting. Also, ROI is usually as the major business indicator and profitable goal of organisations.

The formula of ROI:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment


Nowadays, there are more companies which are staring to adopt social media tools. Why they want to implement social media tools? The answer is that they want to use this simple tool of investment to improve their profit, and create huger market.  Also, they want to know how social media really can help them to earn more and more money. According to Eric Harr, there are 5 Simple steps to measure ROI of social media.

Determine Your Social Media Spend (SMS).

Determine your Customer Lifetime Value (CLV).

Determine New Customer Value Via Social Media (SMV).

Calculate Customer Service Value (CSV).

Determine Impression Value (IV).

These five great factor that companies need to think about how they to add their business up via social media.

There are some examples of ROI in social media.

  • Subway Slim Down Challenge – Subway made a slim challenge. In order to attract more people to join, Subway made many commercial via TV, newspapers and many kinds of marketing activities. However, Subway found that there are 71% registers from Facebook.
  • Social media keeps the creme Brulee Man travelling – In America, there is a vender who smartly use Twitter to announce where the location every day ,and which flavour will be sold today. Also, he always asked customers’ comment. Yet, this method made him to have 12000 followers in a year. He really successfully have a well relationship with his followers.
  • ROI from Facebook ads – Vamplets is a small company which create vampire dolls. It implemented Facebook ads to be new channel for driving its revenue. It only had US$250 budget per month for ads, while those ads generated an additional $1,000 in revenue. It means Vamplets got 300% ROI.

If you’d like to have more further reading of ROI, there are some articles

Roi: How to Measure Return on Investment in Social Media

Social Media ROI, Money, and Burnout

A Simple Way to Calculate Social Media Return on Investment



The ROI of Social Media: 10 Case Studies

 Social Media ROI

 5 Simple Steps to Measure Social Media ROI

Hello Folks, G’day…

In the previous post, we have known that implementing the social media tool is not only having many benefits for companies, but it also contains many risks. Many companies failed to implement the social media tools because they haven’t thought too much about the risks. Those risks might be internal or external or a combination of both. Yet, this week I would like to continue talking about some of the major legal risks which the companies confront with, how did they do for reducing the risks.

According to Burrows, there are many major legal risks which associated with participation in social media sites.

Risk Category

  • Confidential Information – loss and disclosure
  • Wrongful dismissal
  • Statutory Risks
    • Trade mark infringement – Trade Marks Act 1995 (Cth)
    • Copyright – Copyright Act 1968 (Cth)
    • Privacy – Privacy Act 1988 (Cth)
    • Discrimination – Anti-Discrimination Act 1991 (Cth).
    • Misleading and deceptive conduct – Competition and Consumer Act 2010 (Cth) and Trade Practices Act 1974 (Cth)
    • Defamation – Defamation Act 1995 (Qld) and Common Law
    • Negligent misstatements – Common Law
  • Occupation and organisation specific risks
    • Specific to the industry that the organisation operates in
  • Reputation risk

Those risks include internal or external or both.  Also, those risks might affect companies to touch the law. Consequently, in order to avoid those risks, companies should essentially create Social Media Policy (SMP). The SMP is a great factor that not only able to be protection for the internal part, but it also able to avoid the dispute from the external.

The example of Social Media Policy

Dell Inc. is an American multinational computer technology corporation which develops, sells and supports computers and related products and services. Dell has many employees worldwide, and many users are browsing its information from many social media tools. In order to protect and avoid disputes, Dell Company clearly announces its globe Social Media Policy online that allows employees and customers to exactly understand and agree. Also, Dell Company obviously announces the Social Media Account Ownership to its employees.

There are five social media principles of DELL

  • Protect Information
  • Be Transparent and Disclose
  • Follow the Law, Follow the Code of Conduct
  • Be Responsible
  • Be Nice, Have Fun and Connect

To sum up, making correct decisions is the best method to allow company to avoid the negative affect. In order to create an excellent Enterprise 2.0, companies extremely need to consider the risks and legal risks. Because nobody want to lose money and their business.



Legal risks of social networking for business

Social Media Governance -Policy Database

DELL – Global Social Media Policy


Hello Folks, G’day… This week topic I would like to talk about the benefits and risks of implement the Enterprise 2.0. There are many case studies of how companies to be succeeded. As we have known, 2.0 world has influenced our life very much, and this tool allows us to easily have communication, instantly receive information, and speedily share something with others. Also, many companies have known what 2.0 tools could offer them to get more business opportunities, and that’s the reason of why many companies are starting to implement 2.0 tools in these days.

However, before we decide to implement 2.0 tools, we must understand what the benefit and risks of implement 2.0 tool.

Benefits of implementation
  • Knowledge
  • Productivity and efficiency
  • Staff engagement

The 2.0 tools allows employees to be able to easily share their knowledge with other colleagues, and the workers of different apartments are able to learn the various stuff from others via the 2.0 tool. Also, the rookies of company are able to easily understand, follow, and learn from the sharing information via tools. In addition, the 2.o tools allows the employees to easily collaborate with other colleagues. They are merely using the 2.0 tools to collaborate in anytime or anywhere. It reduces lots of  time of travelling, and improves the productivity and efficiency.

For instance, British Telecom (BT) company created an internal website, BTpedia which is similar as Wikipedia, to allow its employees to collaborate with other workers, and edit their experience for sharing to other workers. BTpedia is not only allows all employees to have a good communication with others, but also many employees learned lots of knowledge via it.

Risks of implementation
  • Security
  • Reliability
  • Productivity
  • Resources

Security is the main issue of implementation the company must be pay full attention on, because they might face the information losing or data stealing, and no companies hope that their internal data will let others know. So, making strong networking security is the most essential feature. Reliability also is a risk of implementation for the companies. Some of unreliable or incorrect information will influence readers’ view and thinking. Company should be careful before posting. In addition, another risk of implement is that employees spend too much time on the social network such as Facebook and Twitter during their working time. That will influence the working quality, and the productivity would be reduced. Lastly, resources are also another feature of implementation companies need to be considered. They need to consider the balance between overuse and underused.

Risks of “not” implementing Enterprise 2.0
  • Unauthorized use of web tools
  • Fragmentation of information
  • Reduced competitiveness
  • Difficult to retain talented staff

Those are the essential features we need to avoid. Using unauthorized web tools might influence more risks of implementation such as failing integrate with internal system or some issues of security. And also might bring more serious issue such as destroy system. In addition, fragmentation of information will influence team worker to difficult to collect and organise data, and also influence the productivity. According to above features, we really need to consider how we can create a great 2.0 business world by using our style and version.


Do you agree that the social media tools have altered our life?

In my opinion, I’m totally agree. Nowadays, browsing the internet world is being the basic homework and the most important thing in our life now. The internet world not only provides much news online and much information, but also making the relationship between people to be closer. Meanwhile, we like to utilize social media tools for writing and sharing everything such as journal and photo, browse friends’ blogs, and leave comments. Those new interactive methods via the internet are be generally called Web 2.0. Wed 2.0 allows people to interact, contribution, creation, and collaboration with other people via the social media tools such as Wiki, Facebook, Blog, Twitter and many many Web 2.0 tools.

And now, I’m going to describe what the new Web 2.0 tools I signed up, and how these tools assist in my personal productivity.


I have been starting to use Twitter since 2 weeks ago. In my personal opinion, it is quite better than Facebook, because the platform of Twitter is clearer. Twitter only allows user to type 140 characters. I extremely like this function because it allows me to shortly and easily read the messages.  Also, Twitter is great tool to meet new friends, and follow people status.

Blog (WordPress)

Using blog was a fresh experience to me, because it was the first time to write blog. I did many researches for using blog these days, and I realised many stuff of blog. However, I’m just starting to use WordPress for 2 weeks. So far as beginner’s concerned, WordPress has many simple functions to use, and the clear platform. I felt free to use WordPress, although I’m still exploring it.


Instagram is an online album application of mobile phone. It provides a simple platform and operation. Users are able to take photos, decorate photos, and share photos on Facebook, Twitter, and other social media in anytime and anywhere, user also can see friends or other people’s photo and leave comments. For myself, I like to see the sneaker photos which share from some sneaker collectors. Instagram is great social media tool to create your own online album.


Wikipedia is a free, collaboratively edited, and multilingual Internet encyclopaedia supported by the non-profit Wikimedia Foundation. My personal opinion is that Wiki is great tool to search information. I really like to read on Wikipedia, because it has many articles, and it also provides many references which is able to help me to have the further reading. Wikipedia allows me to simply get many ideas of research and useful information, and improve my knowledge.

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