Archive for September, 2012

Hello Folks, G’day…

In the previous post, I mentioned the strategies of blogging and miro-blogging for OB (Origami Bear). I hope that had enough information for everyone.  This week, my team mates and I’d like to describe how OB will be more successful by using the wiki, and what the strategies which OB would be implemented on the wiki.

According to Wikipedia, the name of Wikipedia is a portmanteau of the words wiki (wee kee wee kee) which means “quick” from the Hawaiian word and encyclopedia. Wikipedia is a multilingual, web-based, free-content and openly editable encyclopedia platform which allows everyone to create, collaborate and modify the page.

In Benefits and Risks of Enterprise 2.0 this post, I revealed an example of British Telecom (BT) Company which has an internal website that calls BTpedia. BTpedia allows employees of BT to collaborate with other workers, and edit their experience for sharing to other workers. BTpedia is not only allows all employees to have a good communication with others, but also many employees learned lots of knowledge via it.

  • By 2009, at least 50 percent of organizations will use wikis as important work collaboration tools — will you be in that number? – Brad Kenney | IndustryWeek

How company implement a successful corporate wiki?

There are seven strategies for implementing wiki from  Brad Kenney‘s article

  • Integrate the wiki as one of several important tools in an organization’s IT collaboration architecture.
  • Understand the wiki “rules of conduct” and ensure they are monitored and enforced.
  • Optimize the use of wikis for collaborative knowledge creation across geographically dispersed employees, and for crossing divisional or functional boundaries, in order to gain insights from people not previously connected.
  • Assign a champion to each wiki and have that champion observe contributions that people make to the wiki; the champion will help foster employees who adopt the important “shaper” role within the wiki.
  • Recognize that the most difficult barrier to cross in sustaining a wiki is convincing people to edit others’ work; organizations should ask their champion and managers to help with this.
  • Recognize that a significant value of wikis comes from embedding small software programs into the wiki that structure repetitive behavior. Some include organizing meeting minutes, rolling up project status or scheduling meetings. Ask wiki participants to keep watching for repetitive activity to evolve and enhance wiki technology.
  • Understand wikis are best used in work cultures that encourage collaboration. Without an appropriate fit with the workplace culture, wiki technology will be of limited value in sharing knowledge, ideas and practices.

Great, if you still stay with me, you must know lots of information about implementing Wiki for organisations.

NOW, I will start to talk about the wiki strategies for OB

OB (Origami Bear) is an independent game development studio with upcoming projects to be released in future. Although OB hasn’t implement wiki to be a tool now, OB believe they will implement wiki in the future because implementing wiki is able to offer the greater relationship between company itself and customers, and a useful method to employee of OB for dealing the project, and sharing knowledge among others. The strategy which I will describe is that OB will through effective integration of blog and wiki, and links to other resources, and will effectively be integrated, in order to emphasise on the organisation and development of the outputs of different results. Also, wiki is able to be a e-learning platform for the internal employees.

Combination of wiki and blogging

Wiki and blog are the great tools. Consequently, if these two tools combine together, that will be a bloody effective weapon for organisations. Customers and reader are able to visit many pages by using the links and references to other resources. This method also allows customers and readers to have more information and further reading. In addition, the effective integration allows OB to have more emphasises on itself and development of the outputs of different results.

To be a E-learning platform for staff

There are many advantages of using wiki to be an e-learning platform. Staffs are able to easily alter their content, and search learning sources, they are also able to fit their experience to quickly meet personal learning goals and navigate the content. Another benefit is that is that this platform is able to reduce the costs of paper and travelling fees. Employees are able to save much money by using this platform. Also, staffs are able to easily have community with others.

However, implementing wiki is able to provide many benefits for OB, because wiki is a great platform for collaboration and collaborative knowledge creation.

Check these two related Posts, you can know more about Wiki for Origami Bear

Reference

Wikipedia

Seven Strategies for Implementing a Successful Corporate Wiki

Using Wikis for Learning and Collaboration

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Hello Folks, G’day…

  • About

After folding many sheets of paper into many bears, we decided that enough was enough! No more paper cuts, time to make games!

  • Company Overview

We are an independent video game studio.

Today, I would like to introduce the blogging and micro-blogging strategy of our chosen company. OB (Origami Bear) is an independent game development studio with upcoming projects to be released in future.

OB has been using micro-blogging with Facebook and Twitterto update on its progress, in order to build a great relationship with followers and customers. As everybody knows, doing business is willing to have the long-term relationship with customers rather than the short-term. Consequently, having a great relationship allows the collaboration between company and customer to be longer. Also, using micro-blogging allow OB to easily share information and, communicate with customers, and make news via blogging.

So, What are the strategies OB implement?

Frequently updating

Frequently updating is one of factors that is able to attract more followers and customers, and they will be charmed to visit the blog again. In order to be a successful company, OB frequently updates and shares its information, and make news on Facebook and Twitter. This factor influence customers and followers to clearly and easily browse the information and news on those two micro-blogging.

Communication

Communication is the main factor for building a great relationship with customers. In order have good platform of communication between OB and customers, OB uses Facebook and Twitter to communicate with customers and follows. Also, the general PR of OB is working on answering questions and concerns, and talking to customers and other reps via blogging.  As a result, using blogging allows OB to easily communicate with customers.

There is the small business blogging map below:

THANKS FOR YOUR READING…

Check these two related Posts, you can know more about Origami Bear

Reference

Hello Folks, G’day…

This week topic I would like to talk about how ROI can be calculated for Enterprise 2.0 projects.

First of all >>>What is ROI?

Return On Investment (ROI) refers to the value returned by investment. It express how much profitable value is able to obtain for the cost of betting. Also, ROI is usually as the major business indicator and profitable goal of organisations.

The formula of ROI:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment

OK…  JUMPING TO NEXT SECTION

Nowadays, there are more companies which are staring to adopt social media tools. Why they want to implement social media tools? The answer is that they want to use this simple tool of investment to improve their profit, and create huger market.  Also, they want to know how social media really can help them to earn more and more money. According to Eric Harr, there are 5 Simple steps to measure ROI of social media.

Determine Your Social Media Spend (SMS).

Determine your Customer Lifetime Value (CLV).

Determine New Customer Value Via Social Media (SMV).

Calculate Customer Service Value (CSV).

Determine Impression Value (IV).

These five great factor that companies need to think about how they to add their business up via social media.

There are some examples of ROI in social media.

  • Subway Slim Down Challenge – Subway made a slim challenge. In order to attract more people to join, Subway made many commercial via TV, newspapers and many kinds of marketing activities. However, Subway found that there are 71% registers from Facebook.
  • Social media keeps the creme Brulee Man travelling – In America, there is a vender who smartly use Twitter to announce where the location every day ,and which flavour will be sold today. Also, he always asked customers’ comment. Yet, this method made him to have 12000 followers in a year. He really successfully have a well relationship with his followers.
  • ROI from Facebook ads – Vamplets is a small company which create vampire dolls. It implemented Facebook ads to be new channel for driving its revenue. It only had US$250 budget per month for ads, while those ads generated an additional $1,000 in revenue. It means Vamplets got 300% ROI.

If you’d like to have more further reading of ROI, there are some articles

Roi: How to Measure Return on Investment in Social Media

Social Media ROI, Money, and Burnout

A Simple Way to Calculate Social Media Return on Investment

THANKS FOR YOUR READING…

References

The ROI of Social Media: 10 Case Studies

 Social Media ROI

 5 Simple Steps to Measure Social Media ROI